Industry leaders offer an affordable, customer-centric and complete retail POS solution

MILPITAS, Calif. — June 07, 2016 — Elo, a global supplier of touchscreen solutions, today announced Magstar Inc., provider of enterprise resource planning (ERP) retail software, has certified Elo’s X-Series and E-Series touchscreen computers for use with its award-winning retail software suite. This certification delivers the combined benefit of decades of development and innovation for retail point of sale (POS) software and hardware from Magstar and Elo. 

Operating a successful retail business today demands a sophisticated technology solution able to support multiple in-store digital touchpoints with functionality such as self-serve payment, loyalty program management, product scanners and powerful analytics. Magstar’s certification of Elo touchscreen computers ensures retailers benefit from Elo’s flexible modular design, convenient servicability, long life cycle, maintenance and support combined with the backend software needed for better business efficiencies and seamless omnichannel experiences.

“We’ve certified Elo, understanding the value the robust retail hardware portfolio will provide our customers,” said Steven Greenwood, president of Magstar. “Retailers looking for an affordable, feature-rich POS terminal with a modern look and interactive capability will love this full solution.”

The flexibility of the Elo hardware platform allows partners and customers to choose their operating system.  Magstar operates on Linux, a supported option for Elo’s certified E- and X-Series touch computers:

• Elo X-Series – an enterprise-grade POS known for flexible configuration options, including customer-facing touchscreens, and the ability to meet the diverse needs of a wide variety of retailers; and
• Elo E-Series – a stylish and affordable retail-hardened POS computer with a small footprint.

“Elo continues to  enable in-store innovation with a robust portfolio of interactive touchscreen displays and computers,” said Craig Witsoe, CEO of Elo. “Partners like Magstar rely on our quality and eye to future innovation to enhance the experience at the point of sale and through every fixed digital touchpoint in store.”

Magstar provides intuitive ERP software with built-in POS, CRM and loyalty programs, retail business intelligence, mobility solutions and supply chain support for a variety of mid-sized retailers, including wine and spirits, drugstores, pet stores, apparel and jewelry. Elo hardware integrates with common peripherals for card-swipe, EMV, scanners and more, making it easy to implement a fully integrated hardware solution from the Elo portfolio.

About Elo

Elo is a global leader in touchscreen solutions, including modern point of sale systems. The inventor of the touchscreen, Elo now has 20+ million retail and hospitality installations in 80+ countries, with products designed in California and built to last with a three-year standard warranty. The Elo touchscreen experience has consistently stood for quality, reliability and innovation. Elo intellectual property is protected by global patent, trademark and design registrations. Learn more about Elo’s POS solutions at EloTouch.com. Follow Elo on Twitter, Facebook and LinkedIn.  

About Magstar

For over 30 years, Magstar has been offering out-of-the-box, industry-specific ERP solutions to mid-sized, multi-location retailers across North America. Magstar TOTAL Retail is an award-winning omni-channel solution that covers the entire operation from store front through to warehouse and head office. We understand the fact that no two retailers operate the same way, and we will work with customers to further customize the solution to meet their specific business needs. Learn more about Magstar’s solutions at Magstarinc.com.

Elo (logo) and Elo Touch Solutions are trademarks of Elo Touch Solutions, Inc. and its affiliates.
All other trademarks are the property of their respective owners.

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